Frequently Asked Questions
- What about costs?
- Can we see examples of Heather Grant's recent work?
- What is copy editing?
- Is proofreading the same as copy editing?
- What is web content?
- What should a business/club newsletter seek to achieve?
- Who does Heather Grant write for?
- Why not write it ourselves?
- How do you gather your information?
What about costs? Back to top
Heather Grant strives to provide an affordable service. Different rates are available:
- Project rates
- Retainer
The month-to-month retainer offers you a lower hourly fee based on a certain number of hours, according to your needs. The real benefit is that there’s no questioning Heather’s availability: she’ll be there for you. What’s more, the continuity enables a relationship to build that so that your ‘virtual PR’ really knows your business and its needs.
Retainer agreements are for a minimum of two months and can be cancelled by either party on two calendar months' written notice.
Project rates are for those one-off jobs that need to be done quickly and NOW!
They do attract a slightly higher fee.
Can we see examples of Heather Grant's recent work? Back to top
In response to popular demand Heather Grant has put together a 'party pack' of recent work:
- 'Saved by the Whales' - An article for Australian Country Style
- 'Under the Influence: could you drink more than you think?' - for Good Health and Medicine
- 'emigre-artist' - an article about Russian born artist Anna Rubin for Notebook Magazine
- 'Time and Place: Number 19, Literary Queensland' - Queensland's Cultural Heritage Newsletter Spring, 2008
- 'Celebrate 400 years of Australia on the Map' : an educational resource
- 'MSM knows, 'every family needs a farmer' : a Catholic Leader Media Release
- MSM Media Release - resulting feature article
- Genesys Health Advisors - Brochure (Side One)
- Genesys Health Advisors - Brochure (Side Two)
Download the complete party pack as a zip file (7.8 Meg)
What is copy editing? Back to top
A copy editor 'cleans up' writing - whether it's a marketing brochure or a doctoral thesis. Every word is read; every sentence considered.
A copy editor's checklist includes:
- spelling
- capitalisation
- punctuation
- grammar
- abbreviations
- word usage
- sentence structure
- continuity
- consistency
- voice
- factual correctness.
Is proofreading the same as copy editing? Back to top
A proofreader is used when the text is finalised and set out. The proofreader's checklist will include:
- spelling
- punctuation
- grammar
- page numbers
- cross-references
- telephone numbers
- addresses.
The proofreader will also check your documents for consistency in:
- numbers
- names/titles
- headings
- rules
- caption positions
- measurements.
The proofreader also looks at what the finished words look like in their format:
- Will word breaks confuse the reader?
- Do photos and captions correspond?
- Has the same font - typeface - been used consistently?
- Is there a lone word - or couple of small words - on the last line of a paragraph?
What is web content? Back to top
Web content is the information found on a website.
Basic content includes services/product pages, about us, contact details and an enquiry form. The way that information is presented makes the difference.
Many businesses make the mistake of using their websites to post printed brochures. Wrong! Why?
- We read websites differently.
- Unlike a printed brochure or report, web content lives: it needs to keep changing.
- Factors other than information need to be considered - like search engine optimisation.
- Good web writing blends professional writing with technical knowledge of the Internet.
Contact Heather Grant to discuss content ideas for your website.
What should a business/club newsletter seek to achieve? Back to top
A successful newsletter will educate, inform and motivate its readers.
Ask Heather Grant how she does this.
Who does Heather Grant write for? Back to top
Many different businesses and organisations use Heather Grant for their professional and promotional writing needs.
Clients include:
- government departments
- small businesses
- not-for-profit organisations
- graphic designers.
Why not write it ourselves? Back to top
- Effective professional communication is more than words. It draws on skills, experience and knowledge. Heather Grant provides senior media management and public relations expertise when required.
- You don't have the time: prioritise and delegate!
- You have too many distractions.
- You can get too close to your subject: you will benefit from a fresh perspective.
- Effective professional communication is more than words. It draws on skills, experience and knowledge. That's what Heather Grant offers clients.
How do you gather your information? Back to top
Sourcing relevant information is part of a writer's job.
When you engage Heather Grant , the initial briefing will include detailed discussion about what you want to get out of the project so that the approach taken best meets your goals.
Clients usually provide background material they already have. Heather Grant conducts interviews to supplement this information and to further enhance understanding.